“Before reading a book on leadership, examine the life, character and career of the author. Then ask yourself, ‘Did he walk the walk? Does he have the character to deserve your trust? Did he have a career worthy of such a substantial investment of your time?’ For Craig Whelden, the answer is yes, yes, and yes. Craig Whelden is a true servant leader with this book representing the latest chapter in his life of service.”

Pete Geren

Former Secretary of the Army

General Gordon Sullivan
“This is a classic piece of work. Craig Whelden has crafted, in a profound and masterful way, a set of real-world leadership thoughts from his own experiences that go well beyond a description of the past. You’ll find that these lessons have universal application in the private sector as well. If you have even the slightest interest in the art of inspiring people, this book is a must read.”

GENERAL Gordon Sullivan

U.S. Army (Retired), 32nd Army Chief of Staff

General B.B. Bell

“Craig Whelden is in a select group of the most brilliant general officers ever produced by the Army. He is a master leader and his book lays it all out. It’s classic Whelden and will be a bedrock leadership staple for decades.”


U.S. Army (Retired); former Commander, U.S. Army, Europe; NATO's Land Component; U.S./Allied Forces, Korea

General Ann Dunwoody

“If you believe good leaders never stop learning, you will love this book. Craig has artfully captured lifelong lessons that contributed to his success as a leader, professional, and wonderful human being. His book is filled with inspirational leadership nuggets for everyone.”

GENERAL Ann Dunwoody

U.S. Army (Retired); America’s First Female Four-star General

Admiral Tom Fargo

“If you want to get a huge head start on your leadership journey read this book at an early point in your career, whether in the public or private sector. It will impact greatly how you approach each challenge at every level of responsibility.”


U.S. Navy (Retired) – former Commander, U.S. Pacific Command

Sergeant Major Jack L. Tilley

“Major General Craig Whelden has written a must-read primer on leadership. Read this book and learn from one of the best.”

Sergeant Major of the Army Jack L. Tilley

U.S. Army (Retired)


“General Whelden is singularly qualified to provide his thoughts on leadership. Spanning more than four decades of brilliant service to our Nation, Craig has been at the forefront of innovative thinking, inspirational counsel and abiding concern for the health and welfare of those in his charge. I am privileged to have witnessed first-hand the ‘Whelden Leadership Model’ in several different, challenging assignments I shared with Craig. Time spent with this book will be time well spent.”

ADMIRAL Timothy J. Keating

U.S. Navy (Retired) – former Commander, U.S. Pacific Command and U.S. Northern Command


“Major General Craig Whelden has spent his entire adult life successfully leading, inspiring, and motivating people and organizations to change, become better and accomplish things they never thought possible. Learn from someone who really understands and has practiced the principles of leadership for 40+ years! Read this book!”

Lieutenant General Henry T. Glisson

U.S. Army (Retired)


“Craig Whelden is an inspirational leader who truly cares about people. I always admired his leadership and tried to be like him. Craig has done a magnificent job in this book capturing the essence of engaged leadership and highlighting specific examples of its application through the use of personal stories and vignettes. Highly recommended for anyone who aspires to be a better leader... and that should be all of us.”

Lieutenant General Rick Lynch

US Army (Retired). Author of "Adapt or Die: Battle Tested Principles for Leaders" and "Work Hard Pray Hard: The Power of Faith in Action".

Major General Vincent Boles

“MANAGEMENT is DIRECTIVE, requiring a ‘to do’ list. LEADERSHIP is CONNECTIVE, requiring time, commitment and passion for the people and teams entrusted to you. Want to see how that’s done? BUY this book… READ this book… USE this book… and if you really want to make a difference… PASS IT TO OTHERS so their best gets better.”

Major General Vincent Boles

U.S. Army (Retired); leadership speaker and author of “4-3-2-1 Leadership”


“General Whelden is one of the finest leaders of any military or civilian organization I have had the pleasure to work with. This book is a must read for leaders at every level of military and civilian organizations, from captains and office managers to generals and CEOs. This book will be a ready reference for leadership challenges throughout your life.”

Lieutenant General Terry “Guts” Robling

USMC (Retired), former Commander, U.S. Marine Corps Forces Pacific


“General Whelden’s wisdom and experience as a leader—dedicated to inspiring the best efforts from those in his charge—provides a needed corrective to the toxic leadership all too common in our national life. This is a valuable guide to thriving in tough times.”

Lieutenant General Wallace “Chip” Gregson

USMC (Retired), Former Commander, U.S. Marine Corps Forces Pacific

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